This month, look for breast cancer awareness events everywhere. Work out, drink wine or take a walk in the park for a good cause.

The pink ribbon for breast cancer awareness must be one of the most successful health-related marketing campaigns ever. Yes, there are pins and ribbons associated with other causes, and other health conditions to rally for in other months. September, for example, is ovarian cancer awareness month, and in November, it’s lung cancer awareness. But “Think Pink” efforts seem to have taken deep root in the public psyche—especially in October, officially designated breast cancer awareness month for the past 25 years. After a quarter century, people are finally getting it.

Businesses and organizations around WNC seem to really get it. This month, you can drink wine (in at least three places), run a race or paint your nails to help raise money for area breast cancer groups. The Asheville Citizen-Times will be printed on pink paper on October 7, and every Wednesday in October, Jessica Gualano’s Wine Studio of Asheville will host Beauty Through Cancer, which offers services and programs to breast cancer patients. There are so many cool events this month it’s tough to know which one to choose—a good problem, to be sure. Below, just a few area events that will keep you thinking pink.

Sample Wine, Win a Kayak WineStyles wine shop in Gerber Village will hold a wine tasting, champagne toast and raffle to win a kayak (among other prizes). The event benefits Casting for Recovery of the Carolinas and Georgia, a program for breast cancer survivors led by local fly flisherwoman Starr Nolan. 4-7pm, October 16. Call 828-277-9463 for details.

Go To A Fall Fest The Hope Chest for Women, an Asheville nonprofit that helps low-income women manage the cost of breast cancer treatment, will hold their second annual fall festival in West Asheville. Get your nails painted teal for ovarian cancer or pink for breast cancer. Otober 9, 8:30am to 2pm. 100 Ridgefield Court, Asheville. For more details, check out www.hopechestforwomen.org.

Step High Ladies Workout Express on Fairview Road in Asheville is holding both a step-a-thon and a walk-a-thon to raise money for a local chapter of The American Cancer Society. Other events run all day, but the fundraisers start at 4pm. For details, call 828-298-4667.

Take A Walk in the Park The Pink in the Park walk in Biltmore Park, hosted by Clearchannel Asheville, Ingles, Asheville Breast Center, Beauty Through Cancer and others, runs from 9am to noon on October 30. Check out www.99kisscountry.com for details.